Since April 2015 Google has specifically started giving a preference in it’s search rankings for those sites that are mobile-friendly. This also means that if your website is not optimised for mobile devices such as smartphones and tablets (e.g. the iPad), then your search rankings will start to drop.
The reason is simple.
The explosion of smartphones and tablets devices since 2013 now means that a whopping 60% of all internet searches are performed via a mobile device.
Google wants to ensure its users get the best possible experience, and providing a search result that leads to a website that is slow to load and hard to navigate on a mobile or tablet is not what it wants to give its users. (Click here for more details from Business News Daily)
If you want to ensure your business gets found in the search engines – now is the time to make your website properly mobile responsive. The benefits of mobile-friendly website for a business are great, as research shows that people searching on mobiles or tablets often have greater intent to buy a product or service.
See the infographic we have put together below:
Mobile internet traffic trends in 2016
Check to see how mobile-friendly your website is
- Use the Google checker to see how mobile optimised your site is.
- See the Google guide for Mobile-Friendly websites.
The difference between a mobile website and a responsive website
A Mobile Website
Some businesses choose to have a separate mobile specific website that only appears on a tablet or smartphone.
It’s literally a stripped down version of the website that visitors get redirected to when they are accessing the website on a mobile or iPad. The url will be something like m.yourwebsite.com.
The buttons will be bigger for mobile navigation and only the most important information will be displayed – such as the contact details, location map and business description.
This is more like having an interactive online business card rather than an all singing all dancing website.
A responsive website
A responsive website on the other hand, is a website that is built to change its layout to suit the device its being viewed on. In other words it’s not a static website but responsive to the device. The content stays the same, it just gets rearranged, and the images and text expands or contracts to create an optimised user experience.
We recommend this solution for most website builds where you want to give your visitors access to all your website content.
We build our responsive websites using WordPress using responsive themes. Most often we use the Genesis framework for its versatility, security speed and search engine optimisation.
Our Mobile Website Services
We specialise in helping businesses getting traffic to their websites, and turning that traffic into leads.
This is why we strongly recommend having a mobile-responsive website so that your visitors get the best experience no matter what device they are using.
If you would like to have a chat about the simplest way to get your website mobile optimised – just give us a ring or fill out the form below to arrange a call back.